Shiseido

ART DIRECTION

Freelance Art Direction for new store opening in Ginza, Tokyo, and product display in Sephora.
Agency: JWALK (now Shiseido In-House)

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Ultimate Beauty Regime

In Store Display

Design 1 was inspired by
the Japanese flag

Design 2 inspired by wooden blocks

Print & Packaging

01. Sephora “Beauty Insider” Box

02. In-Store Makeup Planner

Custom Beauty Box
The PR gift for influencers was created to generate excitement and engagement around the Visible Feels Invisible campaign. To take it up a notch, we decided to include a chic mirror inside the box, providing the perfect opportunity for a social media photo moment that they can share with their followers. Additionally, the box is elegantly wrapped with the luxurious liquid texture inspired by the Gels Lip Gloss, exuding a sense of luxury and softness that reflects the campaign's essence.

Open makeup palette with a magnetic front flap for easy opening, featuring various shades of lipstick and blush, branded Shiseido, with a mirror on the inside lid.
Design of a round, black Shiseido clock or compass with red and white accents, displaying interior and exterior views, and a note about hinge connection
Color palette with swatches named Cosmic, Solar, Lunar, and Bronze at the top, and lower section with various Lunar-themed shades in purple and white arranged in vertical columns, with the Shiseido logo in the center.

Retouching Notes