Shiseido

ART DIRECTION

Freelance Art Direction for new store opening in Ginza, Tokyo, and product display in Sephora.
Agency: JWALK (now Shiseido In-House)

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Ultimate Beauty Regime

Re-designed in-store product display for UBR. Comped art direction for photographer.

V1 inspired by Japanese Flag

V2 inspired by wooden blocks.

Sephora “Beauty Insider” Designer Box
Design Direction is inspired by the Japanese Flag

Makeup Planner
In-store planner for Sephora

Custom Beauty Box
The PR gift for influencers was created to generate excitement and engagement around the Visible Feels Invisible campaign. To take it up a notch, we decided to include a chic mirror inside the box, providing the perfect opportunity for a social media photo moment that they can share with their followers. Additionally, the box is elegantly wrapped with the luxurious liquid texture inspired by the Gels Lip Gloss, exuding a sense of luxury and softness that reflects the campaign's essence.

Open makeup palette with a magnetic front flap for easy opening, featuring various shades of lipstick and blush, branded Shiseido, with a mirror on the inside lid.
Design of a round, black Shiseido clock or compass with red and white accents, displaying interior and exterior views, and a note about hinge connection
Color palette with swatches named Cosmic, Solar, Lunar, and Bronze at the top, and lower section with various Lunar-themed shades in purple and white arranged in vertical columns, with the Shiseido logo in the center.

Retouching Notes