myWorth
ART DIRECTION
myWorth was a financial wellness publication dedicated to empowering women with actionable tools to take control of their financial futures.
I led design direction for a series of illustrated ad campaigns, collaborating closely with a copywriter to ensure the visual storytelling aligned with the brand’s mission: making finance approachable, inspiring, and accessible for women at every life stage.
Problem
myWorth had limited brand awareness and saw a decrease in site traffic. They wanted to promote their free workbook guide featuring curated and intentional
content.
Solution
Create an ad campaign w/workbook content that tackles brand awareness, creates digestible financial wellness content, & directs traffic to their download page.
By addressing a taboo topic head-on, we hoped to lift the veil on financial success and dig into the mindset tactics that support a financially healthy life.
Aside from the business metrics listed below, the most important result from these efforts was the community of powerful women we cultivated who were willing to share their financial stories, ask questions, and shift the cultural conversation. Not only were these women fearless in their pursuit of financial wellness, but they were also consistent, communicative and dedicated to creating change for themselves and future generations of women.
Through this campaign, we set out to shift
the conversations women have with each other and with themselves about their money.
Results
100k landing page views
5m+ impressions
32% conversion rate
115k+ fearless community members
*results reflect one quarter of time-WIMZE.
