BLAVITY x
BANANA REPUBLIC

ART DIRECTION

Worked with Blavity as a creative lead for their collab with Banana Republic! Photoshoot in Compton ft BR picks, and created the paid social assets. Wanted to capture those making LA a brighter place. Photography by Melodie Mcdaniel.

BOLD

Vision?

A person with brown skin and a large, curly afro hairstyle standing on a sidewalk in front of a red brick wall with painted red and blue sections. They are wearing a beige trench coat, floral shirt, black pants, and sneakers. There is a green and white bench nearby and a blue utility box on the left side of the image.

A woman with curly hair and colorful makeup standing against a bright yellow wall with a wooden utility pole in front. She wears a striped purple and red sweater, white pants, and neon yellow shoes. She holds a yellow boombox in her right hand, and her left hand rests on the pole. Shadows are cast on the wall, and there is a designated no parking zone on the sidewalk.

Downtown L.A.

Two men posing with a green vintage ford car in front of a vibrant blue wall. One man with dreadlocks stands in front of the car, looking to the side, wearing a green jacket and orange pants. The other man with short curly hair stands on the side of the car, leaning on the car door, wearing a black jacket over a yellow shirt.

Portrait of a young Black woman with short hair, wearing large hoop earrings and a patterned sweater, standing against a dark brick background.

I worked with Blavity as the art director and lead designer for its collaboration with Banana Republic. The campaign spotlighted people making Los Angeles a brighter place, photographed on location in Compton by Melodie McDaniel and styled in Banana Republic selects.

My role focused on translating the campaign photography into a cohesive system of paid ads across social platforms.
I developed the visual direction, layouts, typography, and overall design language, ensuring each ad felt elevated, editorial, and optimized for performance while staying true to Blavity's voice and the spirit of the campaign.

A young man with dreadlocks, dressed in a navy suit and white shirt, poses sitting on the edge of a vintage green van with an open door. He is wearing patterned green and yellow socks, black loafers, and accessories including rings and a chain. The background features a bright green tiled wall with a floral curtain in the van's door.

A woman with dark skin and short black hair standing against a yellow brick wall, holding a bouquet of yellow flowers, dressed in a striped dress, a light blue shirt, white shoes, and hoop earrings.

A woman wearing a fur-lined white jacket, orange sweater, plaid pants, and white high heels stands in front of a green vintage car, with a blue building and a parking lot in the background.

Vision

what’s your bold vision?