Sunglass Hut invited me on as a Artist Collaborator for 3 exciting moments through their calendar year:
Earth Day, National Sunglasses Day, and Back to School (TBA).

I was given the chance to AD these 3 moments by creating a fun, and vibrant identity for a legacy brand.

EARTH DAY

2024

I explored a hand drawn typeface paired with a Gen Z focused nostalgic colour palette to celebrate. Stickers and earth supporting motifs to add a bit of playfulness.

Blue background with a stylized yellow brain illustration and the phrase 'RESIST & REBEL' written in a wavy, distorted font.
Close-up of a woman with curly hair wearing yellow sunglasses and a sequined jacket, standing outdoors with trees and water in the background.
A vertical list of color blocks from top to bottom: dark blue, light blue, dark green, light green, yellow, orange, red.
A horizontal illustration with six sections, each featuring a different icon on a colorful background. From left to right: a globe on a light green background, sunglasses on an orange background, a sun on a blue background, a cloud on a white background, sparkling stars on a dark green background, and a heart on a yellow background.
Close-up of a pair of red-orange sunglasses with blue lenses against a green background. The image contains a text overlay that reads, 'Extend the life of your shades with our nonpoisonous repair services. Every sunny moment deserves a sequel.'
A billboard advertisement for a repair and reuse service featuring sunglasses against a blue sky with clouds, and text that reads, 'Every sunny moment deserves a sequel.'